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你真的会运营微信群吗?

作者:珠海网站建设杰作科技发布时间:2019-01-29浏览次数:
<p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><img data-action="zoom" class=" size-full wp-image-248972 aligncenter" src="/data/upload/image/20190129/1548736028842060.jpg" alt="weixinqun" width="680" height="400" srcset="http://www.woshipm.com/wp-content/uploads/2015/12/weixinqun.jpg 680w, http://www.woshipm.com/wp-content/uploads/2015/12/weixinqun-404x238.jpg 404w" sizes="(max-width: 680px) 100vw, 680px" style="max-width: 100%; height: auto; border-style: none; margin-left: auto; margin-right: auto; display: block; cursor: pointer;"/></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">今天大圣想和大家一起分享我对微信群的一些看法和个人一些运营微信群的经验技巧,我自己在运营一个关于“微信运营”为主题的交流群,给微信运营圈内人士提供一个交流学习运营,干货分享、运营招聘求职、资源互换互推的综合性社群平台。我建立这个群已有6个月,到现在群内的活跃度还算是很有热度。早在2013和2014我分别建立多个微信群,有同学群、行业交流群。但是没2个月份的时间纷纷变成了广告群。那段时间我就在想建立微信群的初衷是什么?为什么群变成了广告群?当然和群的管理不当也有很大的关系。首先大家要明白建群的目的是什么?好玩还是为了行业交流或者给自己实现某种意义上的价值所在地?好了废话就不多说了,直接进入主题……</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><h3 style="padding-bottom: 5px; border-bottom: 1px solid rgb(233, 233, 233); font-size: 18px; margin-top: 30px; margin-bottom: 10px; line-height: 1.6; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">1、微信运营基地的发起</h3><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span data-filtered="filtered" style="font-weight: bolder;"><img data-action="zoom" class="attachment-large aligncenter" src="/data/upload/image/20190129/1548736029275688.jpg" alt="微信运营基地" width="619" height="352" style="max-width: 100%; height: auto; border-style: none; margin-left: auto; margin-right: auto; display: block; cursor: pointer;"/></span></p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">大圣在微信运营领域“连滚带爬”已有2年之久,见证了微信从诞生到辉煌的历程,也贡献了自己的绵薄之力,大圣一直想建立一个关于“微信运营”为主题的微信群,内心斗争了许久,但是苦于没有空余的时间去管理以及难以找到精准的目标用户群体,所以选择“宁缺毋滥”,一直在等有时间再去建立微信群;终于在今年6月份建立了“微信运营基地人才交流微信群”目前精准群友数量600余人。</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><h3 style="padding-bottom: 5px; border-bottom: 1px solid rgb(233, 233, 233); font-size: 18px; margin-top: 30px; margin-bottom: 10px; line-height: 1.6; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">2、制定群规</h3><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">既然要建立微信群首先要有一个群规,“国有国法,群有群规”,要告诉进群的群友,进群聊天按照群规,但是很多微信群就是因为没有正式的群规,严格的文字说明导致进群门槛没有一个很好的“度”,进群后发广告者、私下拉人者、抢红包目的的比比皆是。所以需要严格的群规说明很重要。个人建议群规中有以下几点为好;</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">进群前需私下和群主进行沟通(自报家门);</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">设置新人红包(因为可以过滤掉一批低质量的用户)好的群自然而然有人会发红包加入,红包不是目的,只是过滤用户入群的一种手段,金额可以随意;</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">进行微信上的口头协议,看过群规方可入群,这样也是对群文化的一种病毒植入;</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">有了以上3点进群要求,这样的群才会越来越好!</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><h3 style="padding-bottom: 5px; border-bottom: 1px solid rgb(233, 233, 233); font-size: 18px; margin-top: 30px; margin-bottom: 10px; line-height: 1.6; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">3、推广渠道</h3><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span data-filtered="filtered" style="font-weight: bolder;"><img data-action="zoom" class="attachment-large aligncenter" src="/data/upload/image/20190129/1548736029631992.jpg" alt="微信群推广" width="700" height="300" style="max-width: 100%; height: auto; border-style: none; margin-left: auto; margin-right: auto; display: block; cursor: pointer;"/></span></p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">群规有了需要吸引更多的用户进群交流(种子用户肯定是需要的),如果建群没几个种子用户还是不要建群为好,那么该怎么让更多的用户加入自己的微信群呢?大家都知道微信群超过100人需要手动邀请群友入群,无法扫描二维码直接进群。所以先要知道哪几种平台适合宣传微信群。</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">宣传微信群的渠道主要有以下几种:</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">知乎</span></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">寻找符合群相关的问题进行回答,附带群主二维码以及群规文字内容,微信群如果没有详细的群规,高质量的群友基本上是不会主动加的。所以记住群规需要详细且简洁,可能会有朋友问:为什么不直接放群二维码,因为提防微商人士加入,一旦有一人加入进群,那么这个群就危险了,说到这里,大圣需要现身说法一下:(曾经在个人博客中写了一篇文章,在文章的底部附上了群二维码和个人微信的二维码,希望能引入精确用户群体,没过几天就有微商加入到群内,导致一天内群内广告不断,由于大圣马上找到了来源,立马删除那篇文章,然后在群内撤销二维码,才幸免于难)。</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">公众号</span></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">目前有许多的企业包括自媒体人都在建立属于自己的粉丝微信群圈子,在自定义菜单栏中嵌入个人微信号二维码以及进群步骤文字介绍等;这样操作下来发现公众号和微信群可以形成互补;</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">社群探索</span></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">社群探索是基于微信平台开发的一款微信社群信息聚合平台,以高效解决微信社群的信息对称为目标,帮助微信用户找到自己想要的微信群,同时也帮助群主更快实现社群的价值,只需要按照社群探索的平台要求,填写相关的群信息即可,如果你的群有足够的亮点和优势就会获得推荐机制功能,将会吸引更多的用户加入微信群;</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">垂直型论坛网站以及其他</span></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">可以根据微信群的属性找对应的垂直化论坛网站投放,引导精准用户加入微信群,例如大圣的微信群属于运营圈子交流,那么我就会去找对应的运营垂直化网站,姑婆那些事儿、鸟哥笔记、运营喵、微营销手册等等网站投放文章;</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><h3 style="padding-bottom: 5px; border-bottom: 1px solid rgb(233, 233, 233); font-size: 18px; margin-top: 30px; margin-bottom: 10px; line-height: 1.6; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">4、020互动</h3><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">高质量的微信群肯定会组织线上线下互动,在线下互相认识群友,和线上的互动相比,线下更能培养群友的感情以及商业合作等,大圣的“微信运营基地”从建立到现在已有几场线上运营分享课,也邀请了些运营大咖在群内进行互动,群内互动实效性比较强,通过专业运营知识定期定点帮助运营小白解答运营难题,大圣会协同管理员做好课堂后的笔记整理工作,第二天发布在群内@所有人,提供给没参加分享课程的群友们,不过再好的线上互动不如一场线下的聚会效果实在,当然如果是企业运营微信群,组织线下交流会人力物力肯定没多大问题,要是个人需要好好的筹划,或者在群内发起志愿者活动;一起义务组织一场线下交流会。</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">前不久大圣在“微信运营基地”发起一场关于运营女神的评比活动,在这里简单介绍下给大家做个参考。</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><img data-action="zoom" class="attachment-large aligncenter" src="/data/upload/image/20190129/1548736029337940.jpg" alt="微信运营女神" width="700" height="403" style="max-width: 100%; height: auto; border-style: none; margin-left: auto; margin-right: auto; display: block; cursor: pointer;"/></p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">活动对象:</span>24名运营妹纸参加</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">活动周期:</span>10天</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">活动成本:</span>大约300元(群内群友赞助100元,另外一位群友赞助第三方微信编辑器会员卡一年10个名额,大圣赞助运营书籍一本)</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">活动方式:</span>通过微信群以及大圣的个人公众号发起投票评选,让运营圈内人士投票给喜欢的运营女神,采用的一人一票制,公平公正。</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">活动效果:</span>新增精准用户1200位左右,“微信运营基地”知名度在圈内大大提高。</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-weight: bolder;">活动总结:</span>从活动开始到结束整个流程还算顺畅,在群内招募一名活动助理很重要,另外在活动文案中植入赞助商(群友)信息,帮助扩大个人的人脉关系网,以及个人负责的品牌信息,参加的24名运营妹纸当中至少有三分之二来自于群内,另外三分之一来自于其他运营微信群。</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><h3 style="padding-bottom: 5px; border-bottom: 1px solid rgb(233, 233, 233); font-size: 18px; margin-top: 30px; margin-bottom: 10px; line-height: 1.6; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">5、管理员作用</h3><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">大圣为什么要在这里着重讲讲“管理员”,因为一个微信群除了群主之外,管理员的作用不可小觑,就好比一个企业,群主是CEO,那么管理员就是分管各部门的直接领导人,群主是一个微信群的核心人物是肯定的,但是群主一个人去运营群根本是不太现实,那么当群主不在线上时,管理员就是群的决策者、维护者。好的管理员很难找到,需要和群主产生精神的共鸣,彼此有很多的相似之处,有很多的共同话题(在某一领域)。</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">大圣的“微信运营基地”目前已有6位管理员,每位管理员都有各自的分工,有的负责新人进群指导工作,有的负责定期分享运营知识干货,有的负责运营招聘求职需求整理发布和对接工作,有的负责审核群友要发布的广告贴是否有质量等等,群主只需要负责整体的规划统筹即可,建群的早期大圣也曾经罢免了几位管理员,原因是:经过一段时间的线上接触沟通,很难产生彼此间的有效沟通,所以在选用管理员上面变得尤为重要,还是那么一句话“宁缺毋滥”或者先启用一段时间,观察后再做去留问题。</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><h3 style="padding-bottom: 5px; border-bottom: 1px solid rgb(233, 233, 233); font-size: 18px; margin-top: 30px; margin-bottom: 10px; line-height: 1.6; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">6、撕逼现象</h3><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">有人的地方就会有人“捣糨糊”,这是亘古不变的道理,更何况是上限500人的微信群,那么多人在一起线上交流肯定会有各种类型的撕逼,那么作为群主该如何解决此类现象,大圣的办法就是依照群规办事,不能因为几个人坏了一个大群,作为一名合格的群主不能感情用事,在撕逼事件上稍微处理不当就会被群起攻之。也有些群友被我请出群后私下找我撕逼,大圣有时心情不好也会在微信上和TA大战三百个回合,骂完后彼此拉黑,从此陌路人哈!!!</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><h3 style="padding-bottom: 5px; border-bottom: 1px solid rgb(233, 233, 233); font-size: 18px; margin-top: 30px; margin-bottom: 10px; line-height: 1.6; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">7、去存问题</h3><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">当微信群达到一定规模时,需要选择性请出去一部分群友,因为无论当初群规是怎样严格,还是会有一批潜水户、私下拉人户躺在群里,既然经过一段时间的观察,认为对方不适合继续留在群内,就该果断私聊或者直接请出群,因为机会人人平等,资源有限,那么就该把机会留给有准备的人,定期释放负能量,增加新能源,反而对群本身有好处,至少能激发用户的互动性,大圣也一直在清理群里的负能量,虽然不可能让群内所有的群友都参与互动,至少我有空就会去做这件事情,因为我始终相信留下来的才是“精华”(种子用户),本来这个世界就是你不合我意,我当放之。</p><p><section style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);"></section></p><h3 style="padding-bottom: 5px; border-bottom: 1px solid rgb(233, 233, 233); font-size: 18px; margin-top: 30px; margin-bottom: 10px; line-height: 1.6; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">8、大圣建议</h3><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">微信群运营的成果来之不易,微信群能玩多久就看持久维护和不断创新以及寻求商业变现模式,大圣在这里有几点建议分享给大家:</p><ol style="color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);" class=" list-paddingleft-2"><li><p>群规需严明,进群时把控;</p></li><li><p>群友来参与,话题要有度;</p></li><li><p>定期做分享,课堂笔记整;</p></li><li><p>建议需讨论,优化一定要;</p></li><li><p>去存维护好,线下多互动;</p></li></ol><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="margin-bottom: 15px; color: rgba(0, 0, 0, 0.8); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, STHeiti, &quot;WenQuanYi Micro Hei&quot;, Helvetica, Arial, sans-serif; font-size: medium; white-space: normal; background-color: rgb(255, 255, 255);">本文系作者@孙大圣(微信号:szw45148710) 投稿发布,未经许可,不得转载。</p><p><br/></p>  
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